Download e-book for iPad: Advertising Cultures: Gender, Commerce, Creativity (Culture, by Sean Nixon

By Sean Nixon

ISBN-10: 0761961976

ISBN-13: 9780761961970

ISBN-10: 0761961984

ISBN-13: 9780761961987

`Nixon's learn is a huge contribution to the cultural sociology of the hot carrier region execs and their gendered identities.It's value lies in it truly is skilful synthesis of certain ethnographic learn and social concept. it is a surely cutting edge ebook which reopens cultural debate approximately advertisements and society' - Frank Mort, Professor of Cultural background, college of East London

`Advertising Cultures is a lucid, thorough and hugely attractive account of ads creatives that unlocks an important matters for realizing the tradition industries: creativity and gender. It marks an immense new contribution to the cultural research of financial existence' - Don Slater, London institution of Economics

The monetary and cultural function of the `creative industries' has won a brand new prominence and centrality lately. This new salience is explored right here during the so much emblematic artistic undefined: advertising.

Advertising Cultures also marks an important contribution to the examine of gender and of business cultures via its detailing of how gender is written into the artistic cultures of ads and into the subjective identities of its key practitioners.

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Advertising Cultures: Gender, Commerce, Creativity (Culture, Representation and Identity series) by Sean Nixon

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